I'm a Senior Product Designer and UX Researcher with 6.5+ years of experience shipping digital products across fintech, edtech, FMCG, and aquaculture, industries where understanding complex user needs is everything. I specialize in end-to-end product design: from discovery research (in-depth interviews, usability testing, A/B testing) through to high-fidelity UI and design systems. My work is outcomes-driven. At Multidaya Teknologi Nusantara, I designed internal tools that boosted field team productivity by 180% and compressed a 3-day settlement cycle to 1 day, all reaching 100% adoption. At Ruangguru (Indonesia's largest edtech, 15M+ users), I led gamification design for a product serving 4M+ students, reducing operational costs by 2x. At MainStory, I wore both designer and PM hats, cutting a matching workflow from 5 days to 1 day for an early-stage childcare startup. I'm comfortable navigating ambiguity, whether that's scoping a zero-to-one product with a CEO or aligning cross-functional teams of PMs, engineers, and stakeholders. I've also mentored 100+ students on UX methods and portfolio development. My toolkit includes Figma, Miro, Hotjar, Google Analytics, Framer, and AI tools like Claude AI and Builder.io, I actively integrate AI into my design and development workflows to move faster without sacrificing quality. In the meantime, here's where you can explore my work, and you may also find it in the attachment: - CV: https://bit.ly/HadijahCV - Portfolio: https://bit.ly/hadijah-portfolio - Behance: https://www.behance.net/hadijahlarasti A quick note: my Behance includes several recent projects that haven't been added to my main portfolio yet, so it's worth checking both to get the full picture of my range. I communicate in English (IELTS 7.0 / C1), work async-first, and am available for remote collaboration across time zones.