I love producing outcomes, but crafting words is my craft. I have been helping brands craft tales for 4 + years, and my forte is translating intricate concepts into compelling copy that makes connections and generates sales. This is shown by my most recent role at Honpo Singapore, where I oversaw their Instagram account, created high-converting landing pages, and contributed to a 30% increase in website traffic through creative content marketing and strategically written SEO language. In my 3+ years as a creative entrepreneur, I've built my crochet business from the ground up, honing my skills in true storytelling on platforms like TikTok and Instagram. What works with actual people, not just algorithms, is something I learnt from this practical experience. Constantly encouraging myself to learn more, I am now expanding my strategic toolbox by delving into user experience and design ideas. The combination of psychology, technology, and creativity, in my opinion, is where copywriting is headed in the future.